Summary: There are nearly 38 million people living with HIV in the world today. And so, as the world marks 40 years since the first reported cases of AIDS, UNAIDS partnered with Through Positive Eyes to craft a digital editorial microsite to highlight the long-term documented stories of the struggles, fears and hopes of 40 global citizens who are long-term survivors of HIV. The site also invites visitors to submit their own stories connected to HIV to create a living, growing repository of testimonials. Goals & Objectives: It was essential to bring to light the constant stigma and discrimination that people with HIV face no matter where they live. In documenting the intimate journeys of 40 long-term HIV survivors, there was an opportunity to convey the stories in a powerful, visual and immersive digital format. Results & Impact: The partnership between UNAIDS and Through Positive Eyes united two organizations for a key 40 year milestone around the raw realities of long-term HIV survivors. Bringing Elkanodata into the mix helped optimize the digital storytelling format and maximize the average time on site.