Rebranding EduTech Panda Century Education Pte Ltd is an online Chinese learning platform headquartered in Singapore that globally provides Chinese lessons to students aged between 3 to 18 years old. Their customised programmes are taught by experienced native teachers who incorporate Chinese values and cultures into the learning process and deliver contextual lessons that integrate interactive lessons through an immersive learning experience. In this way, this helps their students to understand and experience loving Chinese with Panda Century more effortlessly. This brand refresh puts an emphasis on Panda Century’s experiential attributes of their interactive classes and integrated experience that redefines learning Chinese for students. In this way, Panda Century is hence differentiated as a Chinese learning platform that no other brands of their likeness offer. Its new brand identity makes use of Le Le the Panda as the brand’s main mascot, accompanied by his friends – Zhong Zhong, Wen Wen, You You, and Ai Ai – derived from the 4 tones in Mandarin Chinese. Coupled with vibrant colours and handwritten note-taking accents, these communicate the brand’s friendliness and add a human touch to an EduTech brand. Altogether, these illustrations convey the brand’s essence, Experience Loving Chinese, whilst keeping the brand contemporary yet professional. Panda Century’s logo also conveys the care and support the brand has for its students, with the panda’s arms forming from the letters ‘C’ and ‘Y’ and appearing to be hugging, along with the end of the letter ‘T’ subtly showcasing the panda’s tail. Incorporating the features of a panda within the logo further elaborates on the holistic aspect of Panda Century. Altogether, Panda Century's playful character illustrations and bold colours communicate their passion for creating immersive Chinese lessons for students around the world, leveraging their unique customised experiences that set them apart in the EduTech space. With Panda Century, Experience Loving Chinese.