[About] Today, the material life for an average Joe in the developed world exceeds that of the pre-industrial aristocracy. An unprecedented industrial and technological advancement throughout the last century has propelled a pervasive global economic success for some (especially for the world’s most affluent 1% population) based upon a capitalist logic of reality. However, as a result of such robust development, there has been a steady increase in the number of negative consequences; grinding poverty, food insecurity, ongoing wars for resource acquisition, habitat destruction, energy crises, extreme weather, loss of terrestrial water ecosystems; and species extinction, etc. Are we going to sit idly by, or are we prepared to do something about it? TimeBank The Game is a 6-week alternative reality experiment designed to engage agencies in both the virtual and the real world. To qualify, potential players are required to open an account to complete a 7-day carbon reduction challenge. The most committed ‘carbon dieters’ will be officially invited to a humbling ritual and be given access to an online world. Within this world, each player will be reborn as a cell without any human features; and their fates will be dependent upon their commitment to generating ecological values through Time Coins, which will ensure their survival. When players invest time to participate in environmental actions organized by environmental NGOs in the real world, they will be rewarded with Time Coins in the virtual world, so they can purchase VERBS to progress to the next level. For instance, players need to race against time to capture leftover food before it is discarded, clean up beaches, learn how to repurpose fallen trees into furniture, and actively switch to energy-saving light bulbs, thus culminating in the players’ success in the online world as a result of the positive impact they are making in the real one. During the Game, players will meet in different scenarios, learn from each other, act and create together. Time Bank The Game will help to map the eco-values generated by 100 players and convert them into a Kindness Block Chain for our planet. The online game will last for four weeks The top ten players who earn the highest number of Time Coins can form their team with friends, using the remaining two weeks in reality to develop new actions and collaborations that could generate new eco-values. In addition, they will be able to utilize our headquarters to discuss how their ideas could be incorporated into the Time Coin system with players and the wider public. [yucolab scope of work] Visual Identity | App UX & Interface | Promotion Collateral Design & Production | On-site Exhibition Materials | UI Design on 3D Game | Instagram Promotional Post | E-invitations of Project Activities [yucolab Design Concept of TimeBank The Game on Visual Identity on site, User Interface on App and 3D Game] || Concept || The whole visual identity is based on the concept: From (1) a Normal bank space, which is solid, sharp and direct in time and space, (2) travelling to an infinite loop – the virtual reality which acts as a transit and change from reality to virtual, finally to (3) a participatory democracy district, fulling empowerment, consolidating mindsets and actions Gained the momentum. || Creative Direction || Local community and cutting-edge banking services have always been the focus of TimeBank. Based on such visions, the design theme lies in the humanistic-futurism framework to provide a heart-warming interactive experience for visitors. || Design Direction || (Futuristic, mysterious) + (Systematic & Modern (bank-like) + (Experimental (Virtual) ) Applying a mix of gradient and futuristic colours inspired by holographic materials, reflecting the countless experiences + future possibilities during the life journey.