Porto-Boutique is a new home objects and fragrances online store. It was founded by a team of Latin entrepreneurs with the vision to help customers enhance their places with curated home object collections inspired by travel experiences, simplicity, and craftsmanship. This design project's goal was to build a brand for the online store with a sub-brand concept for fragrances and future signature products. We worked together with the founders on the whole brand concept from scratch. Starting with the naming, developing a system that allows the collection to grow, and then working specifically on the sub-brand and its products. Once we had the main brand concept, we worked on the Porto-053 packaging design for candles and home spray. The original idea was to enhance the curated collection and its uniqueness by offering signature products. The Porto-053 signature fragrance was essential for creating the whole brand system. It was important to give the brand a new dimension, a way to build an experience.