Gnome is a new brand in the lawn-care sector, challenging the norms by providing custom lawn care using natural ingredients. We worked closely with the founders to define the brand identity and packaging for their products which are environment-friendly and incredibly easy to use. We approached the Gnome identity with the aim of creating a memorable brand that was fun, approachable and honest. What distinguishes Gnome from its competitors is that they use only liquid fertilisers versus harmful pellets that damage the environment. The Gnome logo is a custom-crafted wordmark, where the ‘m’ was designed in the shape of a droplet representing the liquid fertilisers nestled within the lowercase logotype. Bringing a bit of whimsy to the system is the Gnome mascot. The visual framework is further held together by a fresh and cheerful colour palette, dominated by the greens that keep the natural essence of the brand intact.