REBRANDING BEVERAGE DISTRIBUTOR Malt & Wine Asia is an importer and distributor of leading alcoholic beverages for B2C and B2B customers in Singapore and beyond. This rebranding highlights Malt & Wine Asia's expertise as an experiential brand that remains in the spotlight, and will hence be remembered as the expert provider and advisor of unique drinking experiences. This allows customers to remember the brand more deeply, thereby establishing greater brand recognition and loyalty. The new brand essence, 'Savour Your Senses', captures Malt & Wine Asia’s knowledge and expertise to bring unique experiences and keeping up to date with the latest trends for customers to discover new drinks and drive competitive edge for businesses, while upholding integrity by only procuring drinks that they have tried and love. Much like a theatrical experience, Malt & Wine Asia's refreshed brand identity is built on the idea of unveiling surprises while providing their customers with an intellectual and special experience filled with surprise and stimulation. This is made possible with their knowledge and expertise in the field. At the same time, just like how theatre encourages audiences to cherish the moment in a live performance, Malt & Wine Asia pushes their customers to savour their senses. The graphic style is a direct adaptation of the brand's logo which is a combination of M and W. The logo symbol can be deconstructed into its individual shapes to form decorative motifs and patterns that can be applied across Malt & Wine Asia's touchpoints, thereby maintaining strong brand recognition. The motifs form embellished stars, conveying the brand's ability in igniting and sparking one's senses with an everlasting and lingering impact. Furthermore, The logo can be used in different mediums to emphasize the brand’s versatility and adaptability. In turn, depicting the brand as a trendsetter in its field. Coupled with a colour palette that comprises of eco-friendly green, scarlet red and gold yellow, the refreshed brand identity conveys sustainability, trendy and elegance.