Edlen and Co. engaged Think Joule to develop a new identity as they were undergoing a transition from their former company and continuing their position as a national leader in sustainable real estate development and one of the country’s foremost urban mixed-use development companies. The new company had a renewed focus on affordability, social equity and sustainable development. The goal was to leverage their past reputation and reintroduce themselves to the market with a fresh identity and brand story. As part of the new brand identity, we built a responsive website that established a digital presence for Edlen and Co. we created an elegant user experience including a series of custom iconography to elevate and differentiate their visual identity.