Targeting dual-earner families, NAKED KITCHEN dedicates itself to producing additive-free, all-natural baby congees for parents to provide nutritious meals in a convenient, easy way. The core packaging visual is a huge grain of rice containing clear ingredient illustrations of each flavor to symbolize the complete absorption of all ingredients. To be easily distinguished by consumers, colors of each flavor: tomato red, ocean blue, and veggie green are selected. The overall lively coloring and childlike illustrations creates a pleasant atmosphere, like the baby's satisfying mood after a healthy, delicious congee.