2023

2025

2024

2022

2021

2020

2019

2018

David Winarta

Indrawan Makmun

Chelsea Ng

Maria Stefani

Individual Credits

Lead Designer

Design Company

Profile Website

Project Website

Client

Maria Stefani, Chelsea Ng, Indrawan Makmun

Design Team

Video (direct link)

Nowadays, grocery shopping feels like a chore, boring, and the worst part is that it is expensive!

KitaBeli is a grocery-shopping app that owns a unique value; group-buying with lower prices. KitaBeli values the delightful experience of shopping together, as the customer can quickly achieve lower prices!

In 2020, Kitabeli collaborated with Okular on a brand identity that helps them convey their dreams of spreading joy in group buying into engaging visuals.

Thus, with this unique value, Kitabeli wanted to make the experience fun and pleasing, just like a game! We created visuals that are vibrant and joyful. We have also created mascots that stand with the audience and a group of friends that loves shopping together: Kiki, Tata, and Bebe!

The Kitabeli app allows consumers to enjoy discounted prices through a gamified and social shopping experience. We top it off with an exciting user interface that brings fun into the shopping experience!

Kitabeli has grown bigger and better over the years, gaining many loyal customers and enabling them to deliver a better long-term margin than other players.

Bronze Winner in Logos for Graphic Design

KitaBeli : Reimagine Buying Experience, Together!

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners