INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

The Good Life App

/by ReMark Group

Indigo Design Award: The Good Life App

2023 Agency Winner

Gold Winner in UX, Interface & Navigation for Digital Design

Gold Winner in Mobile Interaction & Experience

Gold Winner in Mobile App

Gold Winner in UX, Interface & Navigation

Silver Winner in Apps for Digital Design

Created by:

Lead Designer

ReMark Group

Design Company

ReMark Group

Design Team

ReMark Group

Credits:

Entrant Companies

ReMark Group, NL

Advertisers

ReMark Group, NL

Description

Maintaining long-term user engagement is a challenge for wellness apps aiming to foster positive, healthy lifestyles. The Good Life app provides a UI solution that uniquely combines established habit formation principles with innovative AI machine learning. An engaging user experience is created with changing 3D arcade game environments, AI cartoon coaches, and scientific algorithms delivering valuable health insights backed by a global reinsurer. This preps users for the coming metaverse and Web3 era. Overall, our app provides a UI that promotes and rewards lasting lifestyle changes and delivers positive benefits to users and organisations. Good Life uses the following 2 key visual design elements to establish ongoing engagement with users: 1. 3D arcade game environment aesthetic: provides a familiar format for target users (Gen-X to Gen-Z) with a new world every month creating interest and adding a metaverse touch. Users intuitively respond to the interface, knowing they need to complete tasks, earn rewards, compete with friends, etc. 2. AI cartoon coaches: lets users personally choose their preferred character. The existing user data shows a strong emotional connection with chosen coaches. Cute animal characters serve to contrast with the human users – another metaverse touch.

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