Founded in 1983, Keller Williams Realty is a global real estate and technology company. Recognized for its innovation, it continues to embrace change and adapt to consumer needs. Hoping to build stronger post-transaction relationships with customers, Keller Williams tapped Siegel+Gale to create a platform of its own that could unite sellers and buyers under one digital umbrella – fostering relationships that last a lifetime. ​ Keller Williams is a place where entrepreneurs thrive. Livian embraces and expands upon this vision by helping real estate professionals accelerate their freedom, finances, and fulfillment. Additionally, creating a new identity provides an opportunity to communicate a new sense of warmth and energy to better align with the goals and needs of real estate agents and buyers. Livian’s new identity communicates a sense of warmth and energy to better align with real estate agents and buyers. The underscore under the logo’s “L” emphasizes Livian’s support of its clients and an unpretentious, approachable personality. An audit of competitors revealed a color no one else was using: yellow. Ideal for standing out on yard signs, it was the perfect choice for a bold brand with a sunny disposition. ​ The chosen name, Livian (intentionally sounding like “living in”), alludes to this sense of home ownership – a relationship that lasts far longer than the typical real estate transaction. The treatment of the logo and shorthand with an underscore under the “L” emphasizes the role Livian plays in supporting its clients while signaling ease of use and an unpretentious, approachable personality.