INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

INDIGO DESIGN WINNER 2023

Albertsons — Simplifying grocery shopping for millions

/by YML

Indigo Design Award: Albertsons — Simplifying grocery shopping for millions

2023 Agency Winner

Gold Winner in Mobile Responsive Design

Gold Winner in UX, Interface & Navigation

Gold Winner in Branding for Retailer

Gold Winner in Mobile App

Silver Winner in Apps for Digital Design

Silver Winner in Mobile Interaction & Experience

Created by:

Lead Designer

YML

Design Company

YML

Client

Albertsons

Design Team

YML

Description

One of the largest food and drug retailers in the US, Albertsons feeds more than 15% of the population. They approached YML to unify their disjointed digital ecosystem into a more cohesive, scalable, and modern experience. They'd been using 22 different mobile apps across 10 store brands, which meant customers needed to install several apps to put food on the table — an experience that wasn’t ideal or intuitive. We built a full-stack design system that facilitated combining the many disparate mobile apps — all maintained from the same four design themes — in just six months. The impact: Increases in loyalty, retention and sales across the board.

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Albertsons — Simplifying grocery shopping for millions
Albertsons — Simplifying grocery shopping for millions
Albertsons — Simplifying grocery shopping for millions
Albertsons — Simplifying grocery shopping for millions
Albertsons — Simplifying grocery shopping for millions
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