Jin Man Tang, an instant drink supplier with more than 20 years of sales and manufacturing experience in brown sugar drinks, hopes the new brand design can attract more younger consumers and become a great gift choice. The new logomark combines the Chinese word "Jin" and the symbol of wealth in China, Sycee. With the same logo or shape of Sycee extended to all packaging forms, the new simplified and modern identity gives the brand a memorable and modern look to pop out from numerous competitors. Instead of using ingredient photos, major ingredients of new products targeting young female consumers are transformed as illustrations with gentle color palettes to convey the brand's quality assurance and care.