2023

2025

2020

2019

2018

2021

2022

2024

2026

Laura Santos

Xosé Teiga

Maria Toucedo Cal

Cristina Gónzalez

Individual Credits

Lead Designer

Design Company

Profile Website

https://app.box.com/s/haei5l5ql0fcpak41opfbgqoznhk70kx

Project Website

Client

María Toucedo Cal, Laura Santos, Cristina Gónzalez, Xosé Teiga

Design Team

Video (direct link)

To create a naming/branding for a company that offers robotic surgery for urology, made up of a team of surgeons who are experts in the field. The company is mainly dedicated to prostate cancer surgeries. Starting from the verb “suture” which means to stitch a wound or an incision or to close it with stitches, “suturo” was proposed to represent the personalised action of the verb.

A typographic logo was designed based on a straight-stick typography and the “u” was retouched to enhance its shape by relating it to the male genitals. The end of the chosen name “Suturo” “uro” was highlighted in another colour to enhance the reading of “uro”.
By means of minimalism and respecting the potential of the naming, we intervened as little as possible without creating any symbol, only with the retouching of the “u”, colour and choice of typography we provided a differentiated identity. We proposed a logo with a light straight-stick typography.


Suturo Branding