2023

2025

2020

2019

2018

2021

2022

2024

2026

Xosé Teiga

Maria Toucedo Cal

Laura Santos 

María Toucedo Cal

Cristina Gónzalez

Individual Credits

Lead Designer

Design Company

Profile Website

https://app.box.com/s/1d85vqe3jlbjsxm1rb2iusjwiwb8d6x2

Project Website

Client

Maria Toucedo Cal, Laura Santos, Cristina Gónzalez, Xosé Teiga

Design Team

Video (direct link)

Alegra is a new dental clinic in Madrid. The naming was based on the concept of joy, an emotion that is reflected in a person through their smile. The symbol that would synthesize all this idea is summarized in the “e” of Alegra. This symbol is retouched to represent a person with an open mouth and also to reflect what joy represents. Joy is a state where the mood rises, that is why the “e” rises above the other letters as if it were floating.


Alegra Branding