The role of the National Gallery of Iceland website is to provide information about the museum's various activities, e.g. exhibitions, events, club activities, location and various research and educational activities which may or may not take place 'behind the scenes'. The aim of the new website was to bring the Art Museum closer to the present and to the public, to publish museum offers and exhibitions to museum visitors on their own terms - to be a digital branch of the museum. Exhibitions and works of art are now promoted with quality exhibition pages, powerful search and a better and more beautiful page. The web's greatest revolution and technological challenge was the search engine. The Art Gallery continuously collects Icelandic art and the art collection spans over 14,000 works, which contains a unique selection of key works of Icelandic art history from the turn of the century to the present day. The Algolia search engine solution was used and it retrieves all the works of the Art Gallery as they appear on Sarpur.is, a cultural and historical database, to which the Art Gallery has a stake. It allows the Art Gallery's search engine to splice its own data and photographs to Sarps' records, increasing the speed many times, and allowing smarter search.