Our design consists of a rebrand project for Vader Protocol, a crypto company designed to provide guidance, security, and protection to new and engaging crypto users. The new design speaks to the meaning of a unique entity within the DeFi multiverse, where users are space travelers exploring multiple projects and protocols. To best highlight Vader’s attributes and offerings, we focused our design process on exploring different elements that embody a father’s essence. In the process, we found a balance between gamification features and the authority that our brand represents and envisions.
Our task consists of redesigning and refreshing the brand with new elements: logo, color palette, typography, and personalized features, to help promote individuality and diversity within the Vader ecosystem. With this, we express excitement and innovation which align with Vader’s spirit of exploration in the DeFi space, through gamification without underplaying the seriousness the brand conveys.