Milan Ingegneria evolves after 10 years from the foundation, becoming BUROMILAN. Jekyll & hyde curates the rebranding working together with the brand strategist Riccardo Trevisani. "Behind the impossible" is the new payoff, which moves the brand's positioning to a much more emotional level. We have designed a minimalistic and international visual identity for the company, unifying engineering and creativity, strict and dynamic at the same time. The basis elements of the visual identity are color, typography, and the triangle, the simplest basis shape of engineering. Three sides and three angles capable of building endless possibilities. The dialog of these components led us to designing a flexible and articulated identity. Our aim is to have distinctive and timeless touchpoints : from the institutional brochure, to the website, from the stationary to the exhibition curated for Milan Design Week.