Pedigree: A Dog's Story Indigo Award winner 2019

INDIGO DESIGN WINNER 2019

Pedigree: A Dog's Story

/by Aaron Turk

2019 Professional Winner

Gold Winner in Mobile Interaction & Experience

Silver Winner in Illustration for Games for Games Design

Silver Winner in Mobile Games for Games Design

Bronze Winner in Character Design for Games Design

Created by:

Design Director

Aaron Turk

Client

Colenso BBDO Auckland/Pedigree

Design Team

Watermark Creative, Colenso BBDO Auckland

Website

Video (direct link)

Credits:

Entrant Companies

Watermark Creative, NZ

Advertiser/Brand

Colenso BBDO Auckland , NZ

Pedigree, NZ

Individual Credits

Art Direction: Emily Osborne, Colenso BBDO

Creative Direction,: Aaron Turk, Colenso BBDO

3D Animation: Mark Pearce

Art Direction, 2D Animation: David Way, Watermark Creative

3D Artwork, 2D Animation: Shannon Jahnel Lanktree, Watermark Creative

3D Artwork: Courtney Hopkinson, Watermark Creative

Supporting Art: Dede Putra, Watermark Creative

Supporting Art, 3D Artwork, Technical Direction: Nicholas Harris, Watermark Creative

Artwork, Supporting Art: Stevie Mahardhika, Watermark Creative

Artwork: Anton Petrov, Watermark Creative

Development: Josh van den Heever, Roam Creative

Producer: Tim Freeman, Colenso BBDO

Audio Design: Shane Taipari, Franklin Road

Description

In NZ there are over 9,900 dog bites a year with the most likely victims being children aged 5-9 y/o. Over 75% of these incidents happen in the home environment, with a dog that is known to the child. A lot of these incidents happen due to a lack of education around dog safety. However, it is the dog that is often blamed and in most cases put down. Created in partnership with dog behaviourists and the Auckland City Council, A Dog’s Story™ is an interactive adventure that teaches children dog safety and how to read dog behaviour.

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