Crown Coast Tourism Group Indigo Award winner 2024

INDIGO DESIGN WINNER 2024

Crown Coast Tourism Group

/by National Kaohsiung University of Hospitality and Tourism,Chinese Industrial Design Association (CIDA),Uvisual communication Ltd.,Favula Inc.

2024 Agency Winner

Silver Winner in Branding for Graphic Design

Created by:

Lead Designer

National Kaohsiung University of Hospitality and Tourism,Chinese Industrial Design Association (CIDA),Uvisual communication Ltd.,Favula Inc.

Design Company

National Kaohsiung University of Hospitality and Tourism,Chinese Industrial Design Association (CIDA),Uvisual communication Ltd.,Favula Inc.

Client

North Coast & Guanyinshan National Scenic Area Administration

Design Team

National Kaohsiung University of Hospitality and Tourism,Chinese Industrial Design Association (CIDA),Uvisual communication Ltd.,Favula Inc.

Project Website

Video (direct link)

Description

Crown Coast derives its name from the northern coastline resembling a crown, and its brand identity revolves around the concept of being "the shimmering starlight on the crown." By incorporating aesthetics and marketing, it has established a tourism brand that fosters a sense of local identity and creates a diverse and integrated local landscape. The goal is to build a distinctive regional tourism brand and revitalize local tourism and the domestic economy.

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