The dominant element of the identity is a logotype symbolizing the letter S (school) broken into modules resulting from cutting a circle in half or quarters. This symbol refers to historical signs such as the Canadian Broadcasting Company sign designed in 1972 by Burton Kramer. We wanted the sign itself to confuse tropes, and to be strictly modern at the same time (appearing mainly in a dynamic, animated version, with small spaces between elements) while at the same time alluding to design traditions dating back to modernism. The mark is accompanied by the font Roobert (Display Type Foundry) mono-linear geometric sans serif, which combines similar opposites - some letters' unique drawings disrupt the script's harmonious duct. In addition, the most commonly used character, the minuscule letter a, has an anti-aesthetic elongation at the top. A vital element of the identity is the website. We created an extensive website that fulfills all the brief's assumptions to the maximum extent, both from the point of functional communication of the content and from the point of view of building the organization's image. The website uses many new technologies and techniques for distributing visual material, animated vector files, three-dimensional elements, and scroll-activated effects. To guarantee the comfort and enjoyment of the site, we have also introduced many animated interactions. The visual identity was enthusiastically received at the organization's general membership meeting.