The Brief: Develop a brand identity for 6056 Burger, an Australian burger restaurant chain that appeals to the target audience while embodying the essence of the business. The client requested that illustrations be featured throughout the brand identity. The Solution: Crafted for 6056 Burger, the brand identity comprises a wordmark and a submark. This features a hand-drawn script wordmark combined with a bold sans-serif font, complemented by a colour scheme inspired by vintage aesthetics. The hand-drawn script wordmark draws inspiration from the local area of Midland in Sydney, reflecting the prevalent 'tagging' and graffiti culture to evoke a sense of local identity. To capture the brand's grunge and rough aesthetic, illustrations were designed, injecting humor and character into the branding. This dual approach effectively communicates both a sense of seriousness and fun to the target audience.