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Project Director : Chi Yao Tang
Design Manager : Hsiang Chia Wu
Art Director : Chun Yao Huang
Project Manager : Hsiang Chia Wu

Lead Designer

Design Company

Client

Design Team

''Slowly Sunset'' is a glamping accommodation brand opened by the "Chan Shuo Group" in 2022. The camping area is located next to the well known Gaomei Wetlands Visitor Center in Taichung, Taiwan, where visitors can enjoy the tides and embrace nature with just a short walk. 

The "sunset" view is the best reason to visit Gaomei Wetlands. Therefore, the logo designed with geometric elements is to interpret the image of the sunset scenery and its reflection on the shimmering water surface.

The brand's color is also inspired by the transition of the beach scenery from day to night. From the bright  sun to the gradually darkening night, we use a gradient of orange to purple to skillfully capture the beautiful moments of the sunset. In addition to the brand identity, we also extended the tone for the required signage system, maps, flags, room numbers, etc. within the campsite. It is worth mentioning that we also produced multiple explanatory signs for wetland ecological education, using design thinking to create a high-quality and intellectual leisure space that also integrates education and entertainment.

Silver Winner in Branding for Graphic Design

Chan Shuo: Slowly Sunst