Peacocks Coffee is based in Monza, Italy and it was founded by two brothers, Matteo and Riccardo Pavoni. According to them coffee can have spectacular character and flavour profile. The company’s aim is to select and offer you the most unique and exciting speciality coffees they can find, changing regularly depending on seasonality. The product comes from research, experience and passion; it is in contrast with the dominant coffee tradition in Italy. They work to push forward the coffee quality in their country and outside by challenging expectations. A city and comune on the river Lambro, a tributary of the Po, in the Lombardy region of Italy some 15 km north-northeast of Milan. Monza is the third-largest city of Lombardy and the most important economic, industrial and administrative centre of the Brianza area. The objective was to create a logo that would exhibited a pea­cock as a symbol, one of the most luxuriant animals in nature, but with a flat, clean and minimalist des­ign. Designed with the brand’s DNA in mind, the packaging present a look elegant and minimalist, with a mild reference to steampunk style. Copper, already present in the brand's visual identity, emerge here as the protagonist.