2019

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2024

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2018

Advertiser/Brand

Entrant Companies

Dan Marks

Individual Credits

Design Director

Design Company

Website

Client

Max Longstaff — Creative Director, Josh Roseberg — Designer, Laura Coulson — Account Director

Design Team

We created the brand for Australia’s first hypercar and the rebirth of a historic name in motor sport racing — Brabham.

The brand launched on May 2nd with the limited release of the BT62, 70 cars at a cost of $1.8 million each. The project is the next step for a racing dynasty that began 70 years ago with F1 great Jack Brabham and is today continued by his son, race driver and company founder, David Brabham.

Like the car, the brand is infused with the winning Brabham DNA, leveraging features from a 70 year heritage and blending this with a new age attitude appropriate for a track-focussed hypercar ‘that 
will truly test driver’s abilities behind the wheel’ — not something for the faint-hearted.

Silver Winner in Branding for Graphic Design

Launching Australia’s first hypercar

Indigo Design .css-77mll5{display:block;}@media screen and (min-width: 80em){.css-77mll5{display:inline;}}Award Winners

2018

Indigo Design Award Winners