We created the brand for Australia’s first hypercar and the rebirth of a historic name in motor sport racing — Brabham. The brand launched on May 2nd with the limited release of the BT62, 70 cars at a cost of $1.8 million each. The project is the next step for a racing dynasty that began 70 years ago with F1 great Jack Brabham and is today continued by his son, race driver and company founder, David Brabham. Like the car, the brand is infused with the winning Brabham DNA, leveraging features from a 70 year heritage and blending this with a new age attitude appropriate for a track-focussed hypercar ‘that will truly test driver’s abilities behind the wheel’ — not something for the faint-hearted.