Global Mamas is a nonprofit retailer with the mission of creating prosperity and equality for African women and their families. Through fair trade practices, the Mamas sell their unique products that include clothing, home textiles and jewelry created with methods traditional to Ghana and surrounding African countries. These women are empowered with income generation and economic independence that ultimately strengthens the lives of families and community. Famous Victory had the opportunity to work with Global Mamas on numerous projects in the past - including brand refinements and positioning - so when they needed new designs for their relaunched shea butter lotions and soaps, we were thrilled to contribute our efforts once again. A huge consideration that went into designing these packages was knowing they would be printed on Global Mamas' handmade paper. It's made in Ghana using Water Hyacinths (an invasive species, damaging the Volta River). Not only is it an abundant and readily available paper source, by using it, the brand is helping to remove the plant from the waters the community relies on. However, the material is difficult to work with, so the designs needed to be adaptable and flexible for printing on such an unpredictable surface. The solution - rich, one-color treatments that live within the tonality of the broader Global Mamas brand while adding softer, modern typefaces to compete with other beauty products on the shelf. The result was a handmade look as unique as the products and women who make them.