Giannasi 1967 is the historical kiosk of roast chicken in Milano Porta Romana area. Giannasi was founded by Dorando Giannasi in 1967. Started as a butcher and became the hot spot of takeaway food in Milan, especially for its freshly roasted chicken and many other traditional dishes. Giannasi wanted to change the perception of the kiosk itself going moving forward to a real lifestyle brand, to do that the main request was to increase the fan base and engagment on social pages getting also a new target of users. Our strategy was to increase the brand reputation creating a real lifestyle brand. Giannasi being an iconic "Milanese" shop, we understood from clients that it represents the way to feel yourself a little more "insider" so we created the concept "Giannasi opens the doors of Milan to you". We gave the brand a new creative approach for the Instagram editorial plan, making shoots for the Deliveroo menu, for our customers, and dishes with a "homemade" treatment. We reinforced the brand's presence through the creation of limited edition merchandising dedicated to the Milanese areas and the brand. We created the first Milanese festival by offering some traditional dishes made by the brand paired with their craft beer, gathering occasion for our customers. We grew by +40.3% in terms of followers. 2,096,557 people reached (coverage). 5,364,715 total impressions. 5,138 link clicks. In addition, the work done brought us many opportunities for collaboration, we made catering for fashion week, collaborated with Family First (A milanese fashion brand) created an event with Ceres "street legends" thanks to the new positioning and collaborated for the merchandising of Fedez and JAx Love Mi concert. Today Giannasi is no longer a kiosk but has become a real Love Brand.