A brand for the books From the hills of Happy Valley, we were approached to help craft a unique brand identity for new garden-style apartments seeking to create an idyllic escape from the hustle-bustle of the city. Drawing inspiration from rustic lodges and wistful weekends spent lakeside at summer camp, we leveraged the proximity to neighboring nature areas to forge an identity that pulls heartstrings and inspires the inner child in all of us. Boldly playful and seamlessly cohesive, we brought Scouter's Mountain to life with a new website, signage, marketing collateral, custom wallpaper and more. We even created a property mascot lovingly nicknamed 'Scout' who graces everything from hats to wallpaper that new tenants love. Strategically brave and wholly unique, the Scouter's Mountain identity came to life through brand touches big and small- breaking from cultural norms to enliven apartment living and attract residents looking for the next big adventure.