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Jennifer Parrish, Director of Criminal Justice Advocacy, Mental Health Project at Urban Justice Center

Jamala Wallace, Project Researcher, Mental Health Project at Urban Justice Center

Demetrius Thomas, Managing Director, Mental Health Project at Urban Justice Center 

Victoria Phillips, Community, Health, & Justice Organizer, Mental Health Project at Urban Justice Center

Sarita Daftary, Co Director, Freedom Agenda at Urban Justice Center
Anthony Maund, Coalition Member, Treatment Not Jail

Casey Dalporto, Senior Policy Attorney New York County Defender Services

Syed Ali, Director, Partnerships & Operations, Trinity Church Wall Street

Lead Designer

Design Company

Profile Website

Urban Justice Center Mental Health Project

Client

Design Team

The Treatment Not Jail Act will expand eligibility for treatment and support for court-involved individuals with substance use challenges, mental health concerns, and other disabilities - shifting the presumption from incarceration to community support. To raise awareness and garner support for the Treatment Not Jail Act. F.Y. Eye created a campaign emphasizing the urgent need to prioritize treatment over incarceration and challenge the prevailing fear-driven narrative.

Our creative approach for the Treatment Not Jail campaign involved leveraging compelling facts, quotes of interviews from the Rikers Island Jail, a dynamic mix of fonts, and employing a vibrant color palette of pink and yellow to create visually impactful materials that effectively conveyed the urgency and importance of the initiative. 

We executed a multi-faceted approach to reach state legislators and inform them about the Act. This included strategically placed billboards, LED digital trucks near the State Capitol building in Albany, an exhibit showcasing information about the bill in the Legislative Office Building, and a digital policy brief. Notably, the billboard alone generated an impressive 533,830 impressions, capturing the attention of policymakers and the public alike.

Silver Winner in Poster and Brochure Design for Social Change