Karma Skincare (a concept brand) was born out of the desire to create clean beauty products that also help sustain our environment. The design embraces simplicity and takes inspiration from natural elements, which align with the product's mission to give back to the environment and inspire good--a percentage of sales goes towards conservation efforts. Karma Skincare has also been designed for the Middle Eastern market, featuring Arabic branding and packaging. To maintain consistency, the design adopts the same "K" element in a way that displays the Arabic equivalent, preserving the elegance that a serif font creates while also maintaining the same minimalist look.