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2026

Agency: Recreation
Art Director: Antoine Goulet
Graphic Designers: Emilie Turcotte, Catherine Villeneuve
Lead Strategist: Catherine Lachance
Copywriters: Catherine Lachance, Chloe Delisle
Concept: Antoine Goulet, Catherine Lachance, Chloe Delisle, Emilie Turcotte
Advertising Strategist: Catherine Lachance, Julie Rousseau
Media Buying/Strategist: Julie Rousseau
Project Coordinator: Anne-Marie Roy
Motion Design: Studio Nord Est
Digital Marketing Agency: Hint Digital Marketing

Lead Designer

Design Company

Profile Website

Salon International de l'Auto de Montreal

Client

Video (direct link)

Innovation has always been at the heart of the Montreal Auto Show. And in keeping with the major advances in automotive technology, the 79th edition of the event turned to artificial intelligence (AI) in campaign visuals to generate customized vehicles with futuristic appeal. The advertising concept highlights the slogan "What drives you?" in a nod to what truly motivates car enthusiasts. 