Building a new brand for an established organization In April of 2023 the ED of "I Have A Dream" Foundation - Idaho approached us with a challenge - lead the name change and rebrand of their organization into a stand-alone nonprofit. The world of education and nonprofits is crowded. To set the brand apart, we not only had to come up with a distinctive (and ownable) name, we also had to develop a brand that was both approachable and sophisticated. After much thought, the name Far + Wise was selected - a play on the phrase far and wide, and an aspirational call to action for kids to expand their horizons, reach beyond what is possible and explore their own path. The brand, with the symbol of a wise owl, came together and from there, the color palette was selected to be fresh and energetic with the ability to represent kids of all ages from grades K-12. We developed custom iconography and graphics to reinforce their philanthropic values and built out their website and collateral materials. The night of their annual gala was the formal reveal of their new name and identity and yielded the highest fundraising effort to date.