INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

Empowering Diversity Through Design: A Journey with Women Who Create

/by Tanvi Kumar

Indigo Design Award: Empowering Diversity Through Design: A Journey with Women Who Create

2024 Freelancer Winner

Silver Winner in Branding for NGO & Non-Profit

Created by:

Designer

Tanvi Kumar

Client

Women Who Create

Description

In 2023, as a freelance graphic designer, I spearheaded the branding and design for the landmark 5th-anniversary event of Women Who Create, a non-profit organization founded by Shaunah Margaret. This event not only commemorated the organization's half-decade of empowering creative women of color but also served as a platform for professional networking and community building among creatives. The branding involved the creation of a distinct anniversary logo, symbolizing the strength and unity of the organization, and celebrating their growth over the last five years. This logo became the centerpiece of a comprehensive event design, featuring social media posts and banners, directional signage, and informational cards for the event. The highlight was a custom-designed photo backdrop, which not only enhanced the event's ambiance but also provided an interactive element for attendees. I also captured and edited video content on-site, weaving together the event's narrative to further engage the organization's audience. Recognizing the power of social media in amplifying our message, I played a pivotal role in branding Women Who Create's digital footprint. This involved designing a unique set of icons that showcased the organization's diverse offerings and resources on Instagram. Furthermore, I designed the organization's annual report elevating their visuals to reflect their brand values of inspiration, celebration, and community. This became a narrative tool that highlighted the tangible impacts and initiatives of Women Who Create over the year and outlined the visionary goals and future initiatives. By creating a cohesive and inclusive community experience and dynamic branding, my designs sought to echo and amplify the core values of Women Who Create.

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Empowering Diversity Through Design: A Journey with Women Who Create
Empowering Diversity Through Design: A Journey with Women Who Create
Empowering Diversity Through Design: A Journey with Women Who Create
Empowering Diversity Through Design: A Journey with Women Who Create
Empowering Diversity Through Design: A Journey with Women Who Create
Empowering Diversity Through Design: A Journey with Women Who Create
Empowering Diversity Through Design: A Journey with Women Who Create
Empowering Diversity Through Design: A Journey with Women Who Create
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