A brand grounded in nature From sloping hillsides of the Willamette Valley, Inn the Ground approached us to create an entirely new guest experience. The identity for this luxurious 9-room bed & breakfast is derived from the farm's regenerative agriculture and permaculture practices, and the palette is inspired by the beautiful water systems of a well-nourished land. We set the stage to create memorable guest experiences - from cozy bathrobes and custom door hangers to a custom pocket map featuring hand-drawn illustrations highlighting points of interest to assist guests as they explore and experience the land that surrounds. The monument sign is the first hint at the luxurious experience that awaits guests further up the hill and is reinforced through the interiors. A result of precision, artistry, and collaborative finesse the exterior and interior wayfinding helps guide the guests up the hill and through the property with an understated elegance. Inn the Ground is part of The Ground family ecosystem - a collection of destinations, spaces and experiences. The identity for Inn the Ground holds a humble elegance - elevating their offerings while bearing promise to their commitment to the land they steward and their pursuit of connecting farm, food and people.