The Lotbiniere RCM has redesigned and revamped its territorial brand to attract new residents, visitors, and entrepreneurs. To win people over and forge a more personal connection with them, the RCM morphed into a warm and friendly host inviting people to join her "Lot." The new signature, Un lot d'opportunites (A lot of opportunities), is both a clever nod to the name Lotbiniere and a way to support the host's invitation, demonstrate the municipality's commitment to developing local resources, and evoke the green spaces available for all to enjoy. Everything is in place to really put Lotbiniere on the map once and for all!