INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

INDIGO DESIGN WINNER 2024

GUOMAOSI Packaging Design

/by Ti-Ming Chu

Indigo Design Award: GUOMAOSI Packaging Design

2024 Freelancer Winner

Gold Winner in Packaging Design for Graphic Design

Silver Winner in Packaging Design for Social Change

Created by:

Designer

Ti-Ming Chu

Client

GUOMAOSI

Description

"With a single bite of the "GUOMAOSI"canele, "The fireworks dedicated to those beautiful moments and things ignite magnificently within the heart."Sparkling From The Heart. In fact, the fireworks had quietly started to spark from the very moment the hands received the 'GUOMAOSI' gift box, initiating a subtle and elegant combustion. The core aspiration of the "GUOMAOSI" brand is to employ the art of "food design" to deliver an experience that unfolds from the act of unwrapping to swallowing it down and allowing the lingering taste on the palate to touch the senses, further prompting a rediscovery of the abundant energy and creativity inherent in this island nation. As the "first impression" packaging, 'GUOMAOSI' focuses on eliminating generic standardized formats and overturning the typical dessert packaging by presenting it in a more straightforward and unadorned manner. The emphasis is on creating an anticipation of unwrapping a gift, avoiding the use of plastic packaging boxes that are typically discarded after opening. The packaging is designed to layer surprises, intending to evoke the excitement of unwrapping a present. Without unnecessary visual icons to distract attention, let your fingertips sense the rhythmic flow of text between concavity and convexity, that's the subtle greeting and self-introduction of the "GUOMAOSI" As you slide out the fluorescent yellow packaging sleeve, it's precisely the moment when you peer into beginning of an unknown gastronomic tale. The delicately veiled canele emerges from the perforated circular card, resembling protagonists poised under the spotlight on a stage. Gaze attentively to see the keywords guide you into the sensory memory of Taiwanese ingredients, prompting at three different flavors of caneles, unraveling their unique characters and contextual stories. Until you overcome the struggle of indecision and choose the first taste to savor, there it is - a tiny internal spark capable of igniting a dazzling thrill. Amidst the brand's standard fluorescent yellow printing, the choice of paper comes from a local Taiwanese paper mill, embellished with special processes like "embossing" and "pearlescent foil." Opting for pearlescent foil to evoke a subtle and exquisite inner glow, requiring a play of light to be read with precision. Simultaneously, utilizing the gentle shifts of light and shadow at various angles. Using the embossing technique to manifest the dimensionality inspired by the sundial. The canele's card subtly revealed within the packaging is not just a design element but also a functional consideration in actual operationsIt prevents them from coming into contact with the outer packaging sleeve during transportation. The printing and paper selected adhere to food safety regulations. Within the concealed details, personally experiencing the "GUOMAOSI" transcends simplicity -it's more than just a sweet bite. 'GUOMAOSI" is not just a daily indulgence but also aims to be the preferred choice for gifting. Choose a beautiful day to gift it to a beloved person, shared with friends in moments of laughter,and, of course, presented to your dear self. Every moment in life, living it well, is deserving of celebration! In the gaze captured by the HIGHLIGHT, within the marvel and exclamations upon opening the box, amidst the layers of taste released upon the first bite, in the dazzling and splendid fireworks-witness, touch, and savor the "GUOMAOSI" with all your senses.

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GUOMAOSI Packaging Design
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