Australia's most interesting fruit and veg shouldn't end up in the bin. But all too often it does, simply because it doesn't confirm to unrealistic aesthetic standards set by retailers. Farmers Pick are on a mission to redistribute imperfect (yet perfectly edible) fresh produce to Australian households. We were proud to work with them to deliver their 2023 brand campaign: Eat Interesting. As part of our brief we created an illustrated fruit sticker to be used as a brand device across all campaign materials. Working as a visual hook, this device helped Farmers Pick reinforce their Eat Interesting tagline and build brand differentiation increasingly crowded category.