2019

2025

2020

2018

2021

2022

2023

2024

2026

Peter Kraus

Matthew Siegel

Mario Hugo

Pedro Gonçalves

Sarahana Shrestha

Individual Credits

Design Director

Design Company

Client

Felipe Guimarães Garcia and Anthony D'Avella

Design Team

After 20 years in the asset management business, Peter Kraus concluded that there were too many active managers managing too much money. In 2018, he founded Aperture Investors, an investment firm that utilizes performance-linked fees intended to create better, fairer outcomes for investors.

Runyon Design helped define what makes the Aperture brand so appealing and integrate that value into a visual identity system. The designs guided the creation of a public-facing web presence created by partner firm, Hugo + Marie, to attract both potential asset managers and investors.

The visual identity was inspired by the light that passes through a lens, purposely revealing a distinct landscape through its dynamic opening and closing. The logo’s symbol can be sectioned as seen on the posters or lapel pin in order to create dynamic layouts or suggestive visuals. In a competitive landscape of financial firms where the colors blue and green are dominant, Aperture’s yellow brings a necessary optimism and warmth to the space. The chosen typography for the logotype and ancillaries is precise as a grotesk typeface, yet human with oversized dots and distinct letterforms.

Bronze Winner in Logos for Graphic Design

Silver Winner in Branding for Graphic Design

Silver Winner in Promotional Materials for Graphic Design

Aperture Investors Branding