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Lead Designer

University or Design School

Profile Website

http://www.behance.net/gallery/187678331/hundred-herbal-gather

Project Website

"Baicao" refers to a collective term for traditional teas in Taiwan, which are extracts from a combination of various herbal plants.

In terms of label design, I adopted the structure of traditional Taiwanese house beams, incorporating the significance of the five elements - gold, wood, water, fire, and earth. This aligns with the perspective of traditional Chinese medicine, correlating human Qi and blood circulation to different effects of tea. Additionally, I added a rope design to enhance portability, reminiscent of the traditional practice of binding herbs with ropes when bringing them home from Chinese medicine stores in early Taiwan. I hope that, besides enjoying the tea, people can also feel the warmth of tradition.

Silver Winner in Packaging Design for Graphic Design

Hundred herbal gather