INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

LEAPFROG Rebranding

/by ft. Lab Design Studio

Indigo Design Award: LEAPFROG Rebranding

2025 Agency Winner

Silver Winner in Branding for Graphic Design

Silver Winner in Branding for Electronics

Created by:

Lead Designer

Yang Bing Chen

Design Company

ft. Lab Design Studio

Client

LEAPFROG CO., LTD.

Description

In the fast-changing business environment, Lifu International responds quickly to market changes with flexible thinking and excellent strategies. The design is based on the concept of "breaking through the framework," using the letter "L" from the company's name as a design element. Geometric shapes are employed with angled cuts, symbolizing the company's ability to break through boundaries while retaining the best elements for its customers. This design also conveys the company's professional image and subtle, restrained aesthetic.

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