INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

Pao Pao Tea

/by Emily Ko

Indigo Design Award: Pao Pao Tea

2025 Student Winner

Gold Winner in Packaging Design for Graphic Design

Silver Winner in Branding for Graphic Design

Created by:

Lead Designer

Emily Ko

University or Design School

Billy Blue College of Design at Torrens University Australia

Description

The project brief required a packaging solution to address market gaps in a fast-moving consumer goods category. The design solution aims to remedy inconvenience and wastage within the ready-to-drink tea industry, through the output of recyclable and portable packaging, supported by a contemporary brand identity that resonates with young, urban consumers. PAO PAO ("bubble") Tea draws from Taiwan's lively tea culture, embodying the essence of bubbly bliss through stylised Chinese typography coupled with a playful wordmark and tagline. The branding has been adapted to three key flavour variations, denoted by vibrant colour and iconography, paired with calls to action for sustainable disposal. Application of branding onto cardboard cartons creates a protective, on-the-go refreshment that reduces plastic usage while standing out on the shelf. The final packaging solution conveys a unique energetic charm while aligning with the market need for convenient and eco-conscious products, gaining an edge within the FMCG category.

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