The Brief: Choose an existing product category on the market that could offer more effective, innovative and meaningful consumer experiences in relation to the way the product is packaged. (27 words) The Solution: Alevio is an innovative packaging solution which addresses the pain points faced by users within the medical shampoo market. Targeting consumers affected by scalp conditions such as dandruff, eczema, psoriasis and seborrhoeic dermatitis, this approachable design alleviates user discomfort and embarrassment by elevating consumer interaction and increasing shopper confidence. Using design thinking methodologies, Alevio has been thoughtfully crafted as a two-compartment package with a detachable lid for ease of access. Using recyclable materials, the embossed logo also offers premium shelf appeal to provide a meaningful consumer experience where the end user can return to this medical shampoo product with confidence.