Penny the Penguin Indigo Award winner 2019

INDIGO DESIGN WINNER 2019

Penny the Penguin

/by

2019 Professional Winner

Gold Winner in Illustration for Games for Games Design

Silver Winner in Mobile Interaction & Experience

Created by:

Design Director

Watermark Creative

Client

Colenso BBDO Auckland/BNZ

Design Team

Watermark Creative, Colenso BBDO Auckland

Website

Video (direct link)

Credits:

Entrant Companies

Watermark Creative, NZ

Advertiser/Brand

Colenso BBDO Auckland, NZ

BNZ, NZ

Individual Credits

Creative Direction, Art Direction, Production, Artwork, Animation, UI/UX Design, Interactive Design: David Way, Watermark Creative

Art Direction, Artwork: Simon Shaw, Watermark Creative

Animation, Interactive Design: Shannon Jahnel Lanktree, Watermark Creative

Artwork, Interactive Design, Development: Nicholas Harris, Watermark Creative

Artwork: Anton Petrov, Watermark Creative

Artwork: Daron Parton, Watermark Creative

Artwork: Dave Follett, Watermark Creative

Creative Direction: Kim Ragan, Colenso BBDO

Creative Direction: Maria Devereux, Colenso BBDO

Art Direction: Simon Stuart, Colenso BBDO

Script/Story: Holly Sutton-Williams, Colenso BBDO

Production: Elle Kiddie, Colenso BBDO

Production: Helen Darwin, Colenso BBDO

Animation: Mauricio Bartok

UI/UX: Bettina Way, Be Creative

Development: Josh van den Heever, Roam Creative

Music & Audio Design: Shane Taipari, Franklin Road

Description

It’s never too early to learn valuable lessons about the important things in life… We were approached by Colenso BBDO Auckland to work with them in creating an app for BNZ that would help teach financial literacy to kids between the ages of 4 and 5. Every year, BNZ close their doors for a day to go out into the community and help out where needed, and as a part of this year’s campaign, they were visiting early learning centres and preschools to teach kids the difference between “needs” and “wants”. As a part of that initiative, we were tasked with creating an experience that had a simple story behind it, but would teach kids the difference between things they wanted and things they needed.

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