INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

Los Angeles Chinatown Identity System

/by Mengdi wang Yizhi Zhang

Indigo Design Award: Los Angeles Chinatown Identity System

2025 Student Winner

Silver Winner in Branding for Graphic Design

Created by:

Lead Designer

Mengdi wang Yizhi Zhang

University or Design School

Boston University & ACCD

Description

Los Angeles Chinatown is a cultural hub blending Chinese heritage with modern innovation. It celebrates traditions, flavors, and artistry while fostering community connection and cross-cultural exchange. With its rich history, iconic architecture, and vibrant markets, Chinatown offers a welcoming space for residents and visitors. The brand embraces diversity and unity, creating a dynamic destination that honors its legacy and inspires pride in future generations.

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Los Angeles Chinatown Identity System
Los Angeles Chinatown Identity System
Los Angeles Chinatown Identity System
Los Angeles Chinatown Identity System
Los Angeles Chinatown Identity System
Los Angeles Chinatown Identity System
Los Angeles Chinatown Identity System
Los Angeles Chinatown Identity System
Los Angeles Chinatown Identity System
Los Angeles Chinatown Identity System
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