Transforming The Bradbury Building, one of Downtown Los Angeles’ most photographed icons, into a brand was a rare and exhilarating journey for the Kilograph team. With no previous identity or formal digital presence, our client wanted to promote their co-working spaces and launch a Social Membership that grants access to the atmospheric escape that is the Wyman Bar. Our mission was to honor the building’s rich history while infusing it with a fresh, modern twist.