Founded in 1912, Shanghai American School (SAS) is China’s most established international school. SAS is an independent, nonprofit international school with over 2,800 students enrolled in Pre-K through 12th grade, making it China's largest international school. SAS was seeking to improve its digital experience by redesigning their main website to be a modern, fresh, user-friendly tool for engaging with prospective and current parents and students, among other audiences. They aimed to implement a story-focused strategy that captivates key audiences and significantly boosts conversion, retention, and awareness. Additionally, they were seeking to enhance SEO fundamentals to ensure all audiences can easily find the site. The project focused on simplifying analytics and KPI tracking, improving site functionality with initial personalization, and ensuring the site is easy to update, manage, and extend over the long term. We moved their site over to a new CMS, Drupal, which improved their ability to update and manage content. Further, we created an engaging experience that was enhanced with GSAP animations.