INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

INDIGO DESIGN WINNER 2025

Hibachi: A Brand Set Ablaze

/by Sweet Sauce

Indigo Design Award: Hibachi: A Brand Set Ablaze

2025 Agency Winner

Gold Winner in Illustration for Graphic Design

Silver Winner in Branding for Graphic Design

Silver Winner in Branding for Restaurants / Cafe

Created by:

Lead Designer

Sweet Sauce

Design Company

Sweet Sauce

Client

Hibachi Teppanyaki & Bar

Design Team

Creative Director: David Hong Illustrator: Natasha Bianca Copywriter: Mike Appleby Vision Wrangler: Adam Gilbert

Description

Hibachi isn’t just a restaurant - with eight locations in Canada, it’s a theatrical food adventure where flames dance, knives sing, and laughter fills the air. But their visual brand identity wasn’t keeping up with the show. It lacked the fire, the soul, and the boldness of their dining experience. So, we reignited it. We created an entirely new brand identity that’s as daring as the sizzling plates they serve. A sleek, modern logo anchors the design, while playful illustrations, stop motion and striking typography bring a cheeky, energetic tone to every touchpoint. From menus, to a new website, to in-restaurant elements that pull guests into the fun, every detail is infused with personality. It’s bold. It’s dynamic. It’s unapologetically Hibachi. Thank you for taking the time to explore this project. We hope it sparks as much excitement for you as it did for us. Adam from Sweet Sauce

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Hibachi: A Brand Set Ablaze
Hibachi: A Brand Set Ablaze
Hibachi: A Brand Set Ablaze
Hibachi: A Brand Set Ablaze
Hibachi: A Brand Set Ablaze
Hibachi: A Brand Set Ablaze
Hibachi: A Brand Set Ablaze
Hibachi: A Brand Set Ablaze
Hibachi: A Brand Set Ablaze
Hibachi: A Brand Set Ablaze
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