Namito is created by artist Zhang Ge, which represents "the spirit of striving for freedom and happiness.
INSPIRATION:
People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave NAMITO was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves and break stereotypes, changing their mindsets through their actions to achieve spiritual freedom.
ABOUT NAMITO:
Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
PRODUCTION / REALIZATION TECHNOLOGY:
Namito's prototype Portrait series belongs to the creation of IP image illustration, and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: merchandise authorization, commercial exhibition, and photo gallery authorization.
EXECUTION:
Till now, Namito has cooperated with numerous home and abroad leading brands including Maybelline, Watsons, Mageline, TATA (under Belle Group), Veet, C&S(JieRou) to launch collaboration series, covering multiple categories such as FMCG, personal care, housewares, footwear, accessories. As well, 40+ exhibitions and nearly 20 on-ground events were held in Paris, Japan and 10+ cities within China.
AWARDS WINNING:
Licensing International Asian Awards 2024 - The Newcomer Award
LONDON DESIGN AWARDS 2024 - Platinum Winner
A' DESIGN AWARD & COMPETITION 2024, the golden A'Design Award
IDA International Design Awards 2023, Honorable Mention
China Licensing Excellence Awards 2023 - Rising Star Property