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Verified for Climate is an initiative from the UN Department of Global Communications and Purpose, with support from Fortescue, TikTok and Rockefeller Foundation

More partners: The Two Marias and Global WE, Museum for the United Nations

Lead Designer

Design Company

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Client

Adam Paylor
Suma Balaram 
Gabrielle Choo
Diego Justino 
Rebecca Hovland 
Oscar McNab
Sam Jackson
Isobel Bruce
Clare Dimmock
Lisa Chau
Nada Ezzat
Juliana Matteucci
Jessica Riches
Sofia Mutinelli
Anna Baranova 
Petra Said
Sophie Hollows
Jake Hutchinson

Design Team

Video (direct link)

The Future Thanks You is the latest campaign from Verified for Climate, an initiative from the United Nations and Purpose, that is reshaping climate messaging from doom to hope. Verified for Climate  promotes positive, accurate climate information and challenges obstructive narratives to encourage swift energy transitions.

In 2024, we proved something powerful: when we lead with hope instead of fear, transformation becomes possible. Through trusted voices across seven continents, creative storytelling, and strategic convenings, we reached 116M+ people with a message of climate hope and action.

The results? Almost 6 in 10 told us, without prompt, that nature is key to their vision of the future, 39% felt more hopeful about tackling climate change, our trusted messengers helped build resilience against climate misinformation, and we brought together 165 global leaders for conversations about climate. Because when we envision a better future together, we make it possible.

Campaign Launch Video: https://vimeo.com/1052301979/6125a1ccd7

Campaign Results Video: https://vimeo.com/1052302095/6f59ac1e82

Silver Winner in Digital Design for Social Change

Silver Winner in Integrated Graphic Design for Social Change