Kids is a charity working with children and young people with special education needs and disabilities. We worked with brand strategist Dan Dufour to create a new brand with a joyful and vibrant tone of voice and visual identity. The logo is a burst of energy, symbolising individuality and vibrancy, incorporating children’s original artworks. We created a pro bono promotional film, voiced by a young autistic man and a bespoke typeface, Popp Kids. The result is a collaborative, energetic brand empowering Kids to make a positive impact, shaping brighter futures for children and young people.